So now for the ‘feminine’ interlude that you are all waiting for - a real insight into the blogging faculties of a “jeune marketeuse” . Lets leave behind the wet t-shirt competition for a moment and enter the more exciting realm of GDA’s…Yes girls you guessed it…GENERAL DAILY AMOUNTS -the pivotal point of McDonald’s new nutritional communication programme. Although a courageous attempt at transparency this site is a nice example of how reductive principles can lead to the most amazing complexity. For a more fun and effortless approach to watching your eating habits that goes beyond nutritional hieroglyph memorization, check out my favourite mobile application of the week at Myfoodphone.com...




