Searching for that perfect accessory to give you the irresistible edge for that 'first date', or that stunning item to steal the day at your best friends wedding, without the harrowing guilt of a nasty credit card bill....A big Bravo to Seattle based startup- 'Bag Borrow and Steel' - possibly one of the first real innovative e-commerce ventures to try and alleviate one of the fundamental stress factors of the female condition. Starting at a basic monthly fee of 19.95 US dollars, pick and order from a impressive range of designer hand bags (Gucci, Fendi, Vuitton Balenciaga, Jimmy Choo, Chloé......)and borrow them for AS LONG AS YOU LIKE.
Whether driven by a need to taste the good life, or a simply creative desire to keep up with the ever transient fashion world,the immediate success of this phenomenon shows a huge potential for the 'uber' goods web services.This online trend is already gathering momentum in the UK(see Secret Boutique, Be a fashionista), how long do we have to wait before 'style democracy' takes to the streets in 'la capital de la mode'????
