Vous y allez ? Les 19 & 20 juin prochain, il y a notamment un séminaire organisé par MRM et Universal McCann sur "integration of media and marketing in a digital world".
In this two-part seminar, Universal McCann and MRM will first seek to articulate a bold new vision required to support media and marketing in a digital world.
Starting with client requirements and case studies, we will show what the world’s leading brands are demanding from their marketing in the digital world and how they are expecting their digital media and marketing agencies to deliver on these requirements seamlessly.
We will show examples of that seamless integration and frankly discuss the issues for bundling and unbundling.
What clients need to commit, for this to be successful and how this impacts the entire communications and agency model.
Finally, we will discuss success stories and various approaches to making this work.
Part two - Tuesday 20 June 10:00
Nick Brien - President & CEO, Universal McCann
Alastair Duncan - Managing Director, MRM Worldwide
