Très belle réalisation de la part de l'agence anglaise Hyper Happen pour le compte de NOKIA. Plutôt que de faire un descriptif produit classique pour vanter les merites du nouveau Multimedia Car-Kit de Nokia, l'agence a cherché à créer une experience produit interactive. A vous de prendre le volant et de piloter votre mini grâce au Nokia CK-20w. Le site The Passenger.
Nokia shows a new way for users to control video on the web
To support its push to be part of the growing in-car communications market, Nokia has released a ground-breaking piece of marketing, which has been developed to take interactive video to the next level.
“The Passenger’ mixes video and gameplay in a way that we don’t think has happened before.” Says Daniel Goodall, Digital Marketing Manager for Enhancement Products “All the driving is real video, real streets and fully controlled by the user”
‘The Passenger’ experience sets the viewer in the murky ‘film noir’ world of night time Paris. Cut scenes set the mood throughout the experience, but it’s up to you, the viewer, to drive the femme fatale through the back streets.
Along the way, you have to utilise the functions of the Nokia Multimedia Car Kit CK-20W in order to reach the destination and get the pay-off of the final scene
The driving footage was shot with a car-mounted camera in all the streets of the Ile de St. Louis over 3 nights in November 2006, with additional scenes filmed at the Tour Eiffel, the Arc de Triomphe and the Heliport de Paris. This innovative video driving experience will be hosted at www.the-passenger.com from February 2007
‘The Passenger’ concept has been developed in conjunction with digital strategy agency Hyper Happen, working with Fuel Industries & Karbon Arc on the game engine build and video production.
