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J'essaie d'apporter ma pierre à l'édifice via ce post :
http://www.sauzedde.com/blog/2004/09/vivifier-un-site-de-marque-passe-par.html

J'ai également quelques tentatives infructueuses (pour l'instant) à mon actif. Comme souvent, et parfois à juste titre, les marques redoutent de se lancer dans une communication clients (intra-clients) dont elles ne maîtrisent pas vraiment les régles.
Je rejoins Thomas dans le sens ou les blogs, à la différence des forums, s'inscrivent dans la durée et générent de la valeur. Je reste convaincu qu'une marque qui parvient à utiliser les blogs peut se constituer un véritable réseau d'ambassadeurs très puissant... à suivre, ca va venir, peut être avec Thierry Mugler ?

J'ai répondu sur le Blog de Thomas, mais je considère que les problématiques liées à l'implémentation d'un forum dans la relation client sont également présentes dans le cas d'un blog.

J'ai cité l'éditeur BLIZZARD comme best-practice. Mais on peut également rajouter PIMKIE pour avoir un exemple dans l'univers textile.

Donc ce n'est pas Forum v/s Blog, mais plutôt Forum = Blog.

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avril 2005

dim. lun. mar. mer. jeu. ven. sam.
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