Nos amies d'Amérique du nord ne cesseront de me surprendre; selon une étude Urbanmoms.ca : "60% say that cosmetics, hair and skincare products are as just as important now as in their pre-baby days".
A noter également : "what prompts their buying behaviour, 63% of respondents say a recommendation from family, friends or colleagues is the ultimate influencer".
The word to mouth...oh pardon, le bouche à oreille, ca reste clef !
Rédigé par : greg | 22/02/2006 à 22h17